Guest Lifetime Value Calculator

Discover how much each guest is REALLY worth over time—including repeat bookings and referrals. This changes everything about how you think about direct bookings.

Guest Lifetime Value Calculator

Discover how much one guest is REALLY worth over time—including repeat bookings and referrals.

Your Property Details

$600
30
12%
2
5%
3 yr

Lifetime Value Per Guest

$0

Each guest is worth $0 over 3 years

First Booking Revenue
$0
Year 1 only
Repeat Booking Revenue
$0
Years 2-3
Referral Revenue
$0
All years

Year-by-Year Breakdown

Total 3-Year Revenue

From 30 initial guests

$0

💡 Key Insight

Your average guest is worth $0 over 3 years. That's -100% more than their first booking alone. This is why capturing emails and building relationships matters.

Ready to Capture That Lifetime Value?

GuestLoop helps you automatically capture guest emails, send rebooking campaigns, and maximize each guest's lifetime value.

What This Means for Your Business

Most vacation rental hosts think about single bookings. "$600 for this reservation." "$90 in Airbnb fees." But this misses the bigger picture.

One guest isn't worth $600. They're worth $1,200-$3,500.

That's their Lifetime Value (LTV)—the total revenue they generate over multiple stays, referrals, and years of relationship.

Why LTV Changes Everything

  • Justifies marketing spend: Worth spending $100 to acquire a guest worth $2,000
  • Makes discounts profitable: 15% off for lifetime value is a great trade
  • Prioritizes email capture: Every missed email = $1,200+ lost
  • Changes pricing strategy: Lower price to win guest, make profit on repeats

How to Increase Your LTV

1. Increase Repeat Booking Rate

  • Capture emails (30-40% → 80%+)
  • Send rebooking campaigns
  • Offer return guest discounts

2. Increase Referral Rate

  • Ask happy guests to refer
  • Offer referral incentives
  • Make it easy to share

3. Increase Booking Frequency

  • Seasonal campaigns
  • Last-minute deals
  • Extended stay offers

4. Increase Booking Value

  • Upsell early check-in
  • Offer experiences/packages
  • Encourage longer stays

Industry Benchmarks

12-20%
Average repeat booking rate for STR hosts
2.3x
Average number of stays per repeat guest
5-8%
Average referral rate from happy guests
3-5 yrs
Average guest relationship lifespan
$1,800
Median LTV for active direct booking hosts
40%
Direct booking share for optimized hosts

Ready to Maximize Your Guest LTV?

GuestLoop automatically captures emails, tracks guest relationships, and sends rebooking campaigns— helping you unlock the full lifetime value of every guest.