Local Recommendations: The Secret to 5-Star Reviews
Local Recommendations: The Secret to 5-Star Reviews
Read through five-star Airbnb reviews and you'll notice a pattern. Guests mention clean sheets, comfy beds, and easy check-in. But the comments that feel most enthusiastic? They're almost always about local tips.
"The host's restaurant recommendations were amazing." "We followed their suggestions and had the best weekend." "The local tips alone were worth the stay."
Your local knowledge is one of the most valuable things you offer as a host, and it costs you nothing.
Why Local Tips Matter So Much
Guests can find a clean room anywhere. What they can't easily find is curated, trustworthy local knowledge from someone who actually lives there.
Travel review sites are overwhelming. Google Maps shows everything within a radius, with no filter for quality. Asking friends on social media is hit-or-miss.
A short, opinionated list from someone who knows the area? That's gold. It saves guests from decision fatigue and bad meals. It makes them feel like they have a local friend. And it shapes the entire tone of their stay.
A guest who eats at a great restaurant, finds a hidden beach, and discovers a brilliant coffee shop has a fundamentally different experience than one who wanders around hoping for the best.
What to Recommend
Cover these categories and you'll have most guests sorted:
Food and Drink
- Best coffee (this is arguably the most important recommendation in Australia)
- Breakfast or brunch spot
- Casual dinner (the place you'd go on a weeknight)
- Special occasion dinner (the one worth dressing up for)
- Takeaway or delivery options
- Best pub or bar for a drink
- Budget-friendly option (not everyone is splashing out)
Groceries and Essentials
- Nearest supermarket (and which one is best)
- Bottle shop if applicable
- Pharmacy
- Petrol station
Activities and Attractions
- Top three things to do in the area (your personal favourites)
- Family-friendly options if relevant to your guest demographic
- Rainy day ideas (especially important for coastal and rural properties)
- Free activities (walks, beaches, lookouts, parks)
- Paid experiences (tours, tastings, adventure activities)
Getting Around
- Public transport options and tips
- Taxi or rideshare availability
- Bike hire if the area suits it
- Walking distances to key spots
Seasonal Picks
- Summer: beaches, outdoor dining, markets
- Winter: cosy restaurants, indoor activities, fireplace pubs
- Events: local festivals, markets, or seasonal happenings
How to Write Great Recommendations
Be Specific and Opinionated
Generic recommendations are forgettable. Specific ones are useful.
Generic: "There are several good restaurants nearby." Specific: "Fino at Seppeltsfield does the best pasta in the Barossa. Book a table on the terrace for sunset."
Generic: "The beach is nice." Specific: "Wategos Beach is a 5-minute drive. Go before 9am for parking and you'll often spot dolphins."
Your guests don't want a directory. They want your opinion.
Include Practical Details
For each recommendation, include:
- Name of the place
- What to order or do (your specific pick)
- Distance or drive time from your property
- Any tips (book ahead, cash only, closed Mondays)
- Price range (so guests can plan accordingly)
Keep It Current
Restaurants close. Opening hours change. That amazing café might have gone downhill since you last visited. Review your recommendations every few months and remove anything that's no longer worth suggesting.
This is where digital guidebooks shine over printed ones. Update once and every future guest sees the current version. No reprinting required.
Presenting Recommendations: Interactive Maps Win
The best way to present local recommendations is on an interactive map. Guests tap a pin, see your recommendation, and get directions instantly.
With Guest Loop, local recommendations display on a tappable map within your digital guidebook. Guests can see what's nearby, filter by category, and navigate to any recommendation with one tap.
This is significantly more useful than a text list. Guests can visualise where everything is in relation to your property and plan their day accordingly.
Compare:
- Text list: "Café by the Sea, 2km south on Marine Parade" (guests need to search separately)
- Map pin: Tap, see it on the map, tap again for directions (done in 3 seconds)
For properties in tourist areas, an interactive map is the difference between guests using your recommendations and ignoring them.
Tailoring for Different Guests
If you host a mix of couples, families, and groups, consider noting who each recommendation suits:
- "Perfect for families: Pelican Park has a huge playground and decent coffee for parents."
- "Date night: Book the back room at Lucia's. Candles, wine, incredible pasta."
- "Group dinner: The long table at Fisherman's Wharf fits 8 and they do shared platters."
You don't need separate guidebooks for each guest type. Just a brief note helps guests filter recommendations that suit their trip.
How Many Recommendations?
Quality beats quantity. Aim for:
- 3 to 5 restaurants (covering different price points and cuisines)
- 2 to 3 cafés for coffee and breakfast
- 5 to 8 activities (a mix of free and paid)
- 3 to 4 essential services (groceries, pharmacy, etc.)
That's roughly 15 to 20 recommendations total. Enough to cover a week-long stay without overwhelming guests with choices.
If you list 50 restaurants, guests get decision paralysis and pick none of them. If you list your genuine top 5, they'll try at least 2 or 3.
The Review Impact
Hosts who include personalised local recommendations consistently receive higher review scores. The connection is straightforward:
- Guest follows your tips
- They have great experiences
- They associate those experiences with your property
- They write a glowing review mentioning your helpful recommendations
It's one of the easiest ways to influence your review quality. A comfy bed gets you four stars. Local tips that transform someone's holiday get you five stars and a glowing paragraph.
For more on earning great reviews, read our guide on how to get more 5-star reviews on Airbnb.
Getting Started
Spend 20 minutes writing your top local recommendations. Add them to your digital guidebook with map pins where possible.
Your local knowledge is one of your greatest assets as a host. Guest Loop makes it easy to share that knowledge in a format guests will actually use.
The next review that says "the host's recommendations made our trip" might be just around the corner.