Why I built GuestLoop, and why independent hosts deserve better than 18% platform fees.
Last February, I sent a simple email to 47 past guests...
No fancy design. No marketing automation. Just a personal note about spring break availability with a 15% discount for direct bookings.
Every independent host should have access to this power.
Independent hosts are getting squeezed from both sides
Airbnb takes 15-18% of every booking. On a $200/night stay, that's $30+ going to shareholders, not you.
Property managers with 50+ units have marketing teams and six-figure budgets. They own their guest lists.
Zapier workflows that break. Mailchimp templates that don't fit. Hours wasted on tech instead of hosting.
"The independent host gets squeezed from both sides—gouged by platforms and outcompeted by agencies who don't care about guest experience the way we do."
First for my two properties. Then for host friends with the same problem.
At the moment they need something from you
WiFi, check-in, local tips—value first
Know which campaigns actually convert
Turn guests into ambassadors
The secret isn't asking guests to "sign up for your newsletter."
It's capturing their email at the exact moment they need something from you—like the WiFi password.

Microsoft Developer • 2 Properties • Melbourne, Australia
I believe independent hosts create better guest experiences than corporate property managers. We care more. We're more responsive. We put love into our spaces.
It's time we stopped giving them away to Airbnb.
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